Literature Review of Catering Industry Marketing Strategy in China

Abstract

This study aims to review the literature on marketing strategies in Chinese catering industry. A large part of advertising is dedicated to changing consumers' views and priorities, either by instilling favorable attitudes or eliminating negative attitudes. To avoid credibility issues or uncertainty, the ethical aspects of the study were taken into account. The results revealed that the shift in customer priorities posed a challenge for marketing management in the Chinese catering industry during the new coronavirus outbreak. Future investigators should collect raw data to conduct research, as it will provide detailed information about the study topic.