foreign language use on the business banner toponymy

Abstract

The objectives of the study are to describe the foreign language and the pattern appear on the business banner toponymy. The method used is qualitative research. The data source are from the words and phrases on business banner toponymy in Medan. The data collection and data analysis used by three steps namely: 1) data codensation, 2) data display, and 3) drawing conclusion. The result of the study are the foreign languages found are in Korean, English, Chinese, Italian, French, personal name in Hindi, Spain and Japanese. Then the pattern found in the toponymy of business banner in Medan are the words and phrases in English in English pattern, Indonesian and English phrases in English pattern, Indonesian and English phrases in Indonesian pattern, English and French in Indonesian phrases pattern, English and Indonesian phrases in Indonesian pattern, English and English phrases in Indonesian pattern, French and English phrases in English pattern, Hindi and English in English pattern and English and Indonesian in English Pattern. The conclusion is that the language use on business banner toponymy almost all are the mixing of English and the other language and the patterns of the phrases are English and Indonesian.