PERSEPSI PETANI TERHADAP VIDEO PENYULUHAN SISTEM OF RICE INTENSIFICATION (SRI) SEBAGAI MEDIA INFORMASI PERTANIAN ORGANIK BAGI PETANI (Studi Kasus di Kelompok Tani Bina Lingkungan Kecamatan Andong Kabupaten Boyolali)

Abstract

The study aims to determine the farmer's perception of agricultural extension video System of Rice Intensification (SRI) as a information medium of organic agricultural for farmers. This research was a descriptive case study approach. Implementation of the research was conducted using survey techniques to 30 farmers in the Andong village, Boyolali District. The results showed that 73.33% of respondents had a good perception of SRI video capabilities in attracting the attention of farmers, 70.00% of respondents had a good perception of the ability of SRI video shows the importance of organic farming, 73.33% of respondents had a good perception the ability of the video to shows the solution for farmers problem and 83.33% of respondents had a good perception of the SRI video capabilities in showing a clear process, the audio and visual was attractive and easy to understand. It was concluded that the farmers have a good perception of the agricultural extension SRI video is quite effective as a education medium of organic agricultural for the farmers that are containt of attention, needs, satisfaction and visualization. Expected media outreach video was capable of facilitating the dissemination of SRI among farmers.