Journal ArticleOPEN ACCESS

Marketing Mix to Increase Purchase Intention of Plumbing and Maintenance Services

  • Chin T
  • Azman M
  • Tat H
  • et al.
International Journal of Academic Research in Business and Social Sciences (2022) 12(4)
DOI: 10.6007/ijarbss/v12-i4/13016
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Abstract

… Covid-19 pandemic with low purchase intention. Company A is sole … The company's sale is affected due to low purchase intention … A of marketing mix for increased purchase intention. …

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APA

Chin, T. A., Azman, M. F., Tat, H. H., & Sulaiman, Z. (2022). Marketing Mix to Increase Purchase Intention of Plumbing and Maintenance Services. International Journal of Academic Research in Business and Social Sciences, 12(4). https://doi.org/10.6007/ijarbss/v12-i4/13016

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