Exploring AI in fashion: a review of aesthetics, personalization, virtual try-on, and forecasting

Abstract

Fashion-focused artificial intelligence has rapidly advanced in recent years, driven by deep learning and its deployment in recommender systems, detection, retrieval, and analytics. Yet several consumer-facing domains remain comparatively under-surveyed despite their practical impact. This work provides a comprehensive review of methods, datasets, and evaluation metrics across four such domains: aesthetics, personalization, virtual try-on, and forecasting. We synthesize technical approaches spanning representation learning, preference modeling, image transformation, and time-series analysis; relate them to downstream recommender systems and user experience; and highlight cross-domain dependencies (e.g., aesthetics-informed personalization, trend-informed recommendations). We also catalog commonly used datasets and metrics, including those from object detection and image segmentation pipelines, where relevant to try-on and visual understanding. Finally, we identify open challenges and promising directions for integrated AI-driven fashion systems.