The Investigation of the Improvement of Agricultural Product Uplink Based on Rural E-commerce

Abstract

Agricultural product uplink(APU) refers to selling agricultural products produced in rural areas from the place of origin to various regions across the country with the help of advanced Internet technology, so that the agricultural and information technologies can be organically combined to achieve the sales of agricultural products on the Internet platform. APU can promote the integrated development of urban and rural areas in our country, thereby helping the country to head towards common prosperity. However, China' s APU is difficult to be effectively carried out across the country. Therefore, this paper hopes to do some deep researches through this issue, gathering some information about rural E-commerce at home and abroad and pointing out that there are still some problems. Based on this, putting forward the corresponding solutions in order to create a complete system of theory further to help guide to raising people's consciousness and ability on APU. The results show that there are indeed great obstacles during the development and implementation of APU, such as the failure to achieve the standardization and branding of agricultural products, as well as the shortage of talents. Nowadays China should do a good job in improving the quality of agricultural products, building characteristic brands, and vigorously cultivating rural E-commerce talents to promote the development of agricultural products. It is still a long way to go for APU to achieve significant results.