The Relationship between Innovation and Strategy

Abstract

The study emphasizes the significance of design strategy as a means to accomplish the innovation process, wherein companies utilize design thinking to develop innovation strategies encompassing various dimensions such as business, organizational, marketing, and technological innovation. Additionally, the study discusses disruptive innovation strategies and their impact on industries and markets. The study concludes that while innovation can result from Strategy, the absence of Strategy and innovation can lead to business failure. Timely adjustment of strategies and alignment with focus areas and available resources lay the foundation for successful innovation.In summary, this research highlights the causal relationship between Strategy and innovation, emphasizing the importance of design strategy and disruptive innovation in driving organizational competitiveness and market success. Integrating innovation into Strategy and embracing design thinking as a problem-solving approach is crucial for companies to thrive in today’s dynamic business environment.