Pengaruh Atraksi dan Fasilitas Wisata terhadap Kepuasan Pengunjung di Situ Cileunca

Abstract

The tourist net power of Bandung District is relatively small compared to West Bandung District and Bandung City, even though the number of tourist objects is the most compared to the two regions. One of the attractions in Bandung district is Situ Cileunca, which has historical value, natural value and cultural beauty, but the number of tourists continues to decrease. The purpose of this study was to determine the effect of tourist attractions and facilities on visitor satisfaction at Situ Cileuca Pangalengan. The research was conducted through a survey of 100 respondents. The data was processed quantitatively through SPSS software. The results of the instrument test showed that it was valid and reliable to be applied. Attractions and facilities show a good classification and have a significant effect. The coefficient of determination is 65.60%, the remaining 34.40% is influenced by other variables not examined in this study. Based on the results of the study, it is recommended to improve the quality of service, the quality of attractions and facilities as well as digital promotions, so that tourist satisfaction can be increased and the attractiveness of tourism is more socialized among the wider community.