Ecommerce Policy Conundrum Disrupting Consumer Efficacy Euphoria and Ease are Becoming the Elucidated Predictors in The Emerging Lifestyle of Indian Online Purchasing Diaspora.

Abstract

Physical store based need fulfillment and shopping as physical experience has been largely challenged and continuously reducing the demarcation between offline and online buyer preferences globally and especially in a thickly populated country like India the models are surprising evolving into a well favoured and highly accepted societal upheaval more precisely in the recent past. Humpty number of want factors initially drove the market with tough irresistible bargaining saw the cash burn minimized and brand supremacy reigned in .Things started looking apparently different in a deciduous to deadly adoption rates blistering with woven choices and solid preferences backed by quality decisions making Indian ecommerce market a formidable dominant in the years to come. The culminating reasons embedded in the psycho-socio-cultural fabric rather than the pure cost and scarcity based simple need fulfillment. The consumer journey just began riddled with information fuelled buyer power stoically sewn into the age old mortared models. Ecommerce marketspace is filled with unappalled expectations where companies are stoically gunning for lifetime customer value and virtual anecdotes leading to unquestionable loyalty might be in the chosen segments either by the firm or by the end user with the extensive deployment of technology in forecasting and fulfilling existing and emerging needs of the digital users