A Two-Path Multibehavior Model of User Interaction

Abstract

Personalized recommendation is an important part of e-commerce platforms. In recommendation systems, a neural network is used to enhance collaborative filtering to accurately capture user preferences, so as to obtain better recommendation performance. Traditional recommendation methods focus on the results of a single user behavior, ignoring the modeling of multiple interaction behaviors of users, such as click, add to cart and purchase. Although many studies have also focused on multibehavior modeling, two important challenges remain: (1) Since the multiple behaviors of the time-evolving trends of context information are ignored, it is still a challenge to identify the multimodal relationships of behaviors; (2) surveillance signals are still sparse. In order to solve these problem, this paper proposes a two-path multibehavior model of user interaction (TP_MB). First, a two-path learning strategy is introduced to maximize the multiple-interaction information of users and items learned by the two paths, which effectively enhances the robustness of the model. Second, a multibehavior dependent encoder is designed. Contextual information is obtained through behavior dependencies in the interaction of different users. In addition, three contrastive learning methods are designed, which not only obtain additional auxiliary supervision signals, but also alleviate the problem of sparse supervision signals. Extensive experiments on two real datasets demonstrate that our method outperforms state-of-the-art multibehavior recommendation methods.