How Family Business in SME Scale Alleviate Their Business Amid Pandemic

Abstract

The outbreak of Covid-19 pandemics has affected various aspects of human life and forced many businesses to close. The majority of SMEs in Indonesia endeavor to keep operating their business. Meanwhile, large-scale quarantines, restriction, and social distancing measures have been devastating several kinds of business. On one side, imposing people (consumers) to stay at home lowers their productivity, of which their purchasing power becomes unstable, because this situation hits hardly their revenues. In this research, such phenomenon was analyzed by using SWOT analysis to elucidate each component of S-O, W-O, S-T, W-T and provide the suggestions in order to survive their business. In conclusion, the flexibility of business gives advantages for family business in SME sector to substitute their products to earn profits, while the recession needs to be aware in order to save their finance.