INFLUENCE OF POLITICAL MARKETING ON VOTING INTENTION: AN EMPIRICAL INVESTIGATION

Abstract

The firms who are employing marketing smartly have a big lead in terms of profitability. They are able to obtain their essential resources to use the resources and to forecast the consequence of their efforts. The success of corporate organizations owing to effective application of marketing has inspired the politicians to think about the intelligent use of marketing in politics as well. The sample size is 385 when the levels of significance are set at 95% (z = 1.96), 5% (e = +.5), and 5% (p =.5). Only 330 respondents made it through the screening process due to being both full and consistent. Firms that use marketing wisely have a big advantage in terms of profitability. They can get their core resources to use the resources and predict the consequences of their efforts. The success of corporate organizations through the effective use of marketing has inspired politicians to think about the wise use of marketing in politics as well. The sample size is 385 when the significance levels are set at 95% (z = 1.96), 5% (e = +.5), and 5% (p = 0.5). Only 330 respondents went through the selection process due to the fact that they were complete and consistent. Money was utilized by politicians in Lebanon during voter registration, party primaries, and the general election. Politicians in the state of Lebanon were found to have utilized fast-burning cash to purchase voters or permanent voters' cards and to compromise electoral staffs. Voter turnout was impacted by this illegal conduct. The importance of money in a democracy stems from the fact that most political action requires financial backing. There has been a marked decrease in the usage and mentions of its politicians, particularly on Twitter, despite the fact that the internet world has simplified access to celebrity culture. According to the data, these well-known people were not very influential on Twitter.