Sustainability as a new business model: a brief analysis of natura's green marketing

  • Constâncio S
  • Souza K
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Abstract

… green marketing in the business model can be a growing trend in the world and that it is essential that companies invest in this business … and describes consumer behavior from the era …

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Constâncio, S. P., & Souza, K. R. de. (2023). Sustainability as a new business model: a brief analysis of natura’s green marketing. In Themes focused on interdisciplinarity and sustainable development worldwide V.1. Seven Editora. https://doi.org/10.56238/tfisdwv1-137

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