YouTube and influencers in childhood. Content analysis and educational proposals

Abstract

The presence of mobile technologies and Internet among children and young people is generating new frames of understanding, interaction and consumption of media and content. YouTube has become one of the platforms most used by these, which requires investigating the repercussions exerted by these influencers on children. In the present work, an analysis of the main YouTubers followed by children of Primary Education in Spain is carried out. It has used a quantitative methodology to know the main YouTubers, and qualitative, to analyze the profiles of these influencers. The results indicate the predilection Spanish YouTubers and that most use videogames or jokes associated with their channels. Finally, a reflection is offered on the content consumed by children on the Internet through these channels, providing pedagogical proposals to develop an adequate media education for psychosocial child development.