The Business Model and Protection of Broadcasting Rights of Sports Events under the Internet Environment

Abstract

The rapid development of network technology has brought profound changes to all sectors of society. The relaxation of national policies and the surge of sports demand have made the sports industry undergoing profound changes. The broadcast of sports events in the network environment has strong immediacy and interactive advantages, which not only brings new experience to the audience, but also causes frequent infringement. As the domestic and foreign regulations on the nature of sports broadcast rights are not clear, the judicial judgment of sports infringement is not uniform. This paper introduces the background of sports event broadcast under the network environment, and further explores the problems in the process of sports event broadcast by analyzing the development of its business model, and then puts forward some suggestions for sports event broadcast in China.