Journal ArticleOPEN ACCESS

The Study of Sales Promotion and Compulsive Buying

  • Wang M
  • Jing X
Journal of Management and Strategy (2015) 6(2)
DOI: 10.5430/jms.v6n2p105
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Abstract

Purpose¨ C The purpose of this study is to explore the relationship between sales promotion and compulsive buying of clothing by using logistic regression measurement. Methodology-Basing on theoretical and research perspectives, this study utilized observation and …

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APA

Wang, M., & Jing, X. (2015). The Study of Sales Promotion and Compulsive Buying. Journal of Management and Strategy, 6(2). https://doi.org/10.5430/jms.v6n2p105

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