STRATEGI PENGEMBANGAN KOMUNIKASI MASYARAKAT KELOMPOK TANI QORYAH TOYYIBAH DI KALIBENING KECAMATAN TINGKIR KOTA SALATIGA

Abstract

This research was aimed to reveal strategy of society communication development  within Qoryah Thoyyibah farmer association, through the farmer effort to increase organic rice plant commodity. This  research  used  descriptive  qualitative  approach  and  method  where  the  data  were  collected through observation, interview, documentation, and it also used triangulation of resource, data, and theory.  The  research  subjects  were  the  member  and  the  committee  of  Qoryah  Toyyibah  farmer association at Kalibening, Tingkir  district of Salatiga city. Through society empowerment, farmer association  of  organic  rice  plant  commodity  economically  has  raised  their  welfare  better  through cooperatives  system  where  it  becomes  the  alternative  activity  in  management  especially  about financial that involves farmer crop starting from planting process, maintenance process, up to crop yield management. Moreover, the strategy of society communication of farmer association was able to  strengthen  the  friendship  among  the  member  by  implementing   Javanese  culture  philosophy, mutual assistance, friendly and peaceful communication in monthly meeting conducted.