Identifying and ranking the effective factors on city brand determination (Tehran)

Abstract

This study obtains the probable information by analyzing data pertaining to the sample and finally attributes this information to the main universe. To gather theoretical basic principles related to the subject and to investigate research background, library method has been applied. This paper has used multi-stage cluster sampling method. With regard to the significance level of less than 0.05 for all factors, Chi-square test approved the significant relation of all factors by 95% confidence. Spearman correlation coefficient test revealed that correlation coefficients of this paper factors (environmental, economic, social cultural, historical, infrastructural, political) with Tehran branding are 0.429, 0.555, 0.431, 0.462, 0.611, 0.643, respectively. Friedman ranking test ranked factors effective on Tehran branding as environmental, historical, infrastructural, economic, political, social-cultural, respectively. © Maxwell Scientific Organization, 2014.