Analysis and Visualization of Brand Competition in Automobile Industry

Abstract

At present, the market competition environment of all industries is in an unstable state, and events such as mergers and acquisitions, new product listing, and negative news and information may lead to major changes in the market competition pattern. However, with the reform and opening up, especially the increasing competition in the automobile market in recent years, the overall survival environment is very difficult. This paper analyzes and visualizes the brand competition in the automobile industry based on CAD technology, and uses CAD technology to carry out structural design and structural analysis on the body. Although this transformation and adjustment of the development strategy has not achieved significant results, it reflects the market adaptability of the automobile brand management team to a certain extent, and provides a strong guarantee for the automobile brand to better adapt to the rapidly changing environment of the market economy. CAD technology also plays a powerful role in the manufacturing process of automobile panel dies. It can infer the weight of each attribute in the clustering process according to several nodes entered by the user, and conduct community search, while comparing and displaying the competition between them.