Impact of Tourist Motivation and Satisfaction on Destination Loyalty in Manali’s Homestay Tourism

Abstract

In many developing nations, tourism has been portrayed as a driver of small-scale industries, thereby directly improving living conditions and acting as a catalyst for community development. Homestay tourism has developed as a means to highlight local resources, customs, heritage, lifestyle, and indigenous culture to draw in tourists. The environmental systems associated with nature-based tourism have been severely impacted due to the effects of mass tourism. The aim of this study is to identify and analyse the motivations, loyalty, and satisfaction of tourists visiting homestays in Manali, Himachal Pradesh. In order to achieve the objectives, the study utilised quantitative data obtained from primary data sources which was gathered from 250 tourists choosing homestays as a form of accommodation using convenience sampling techniques for the analysis. Regression analysis is used to test the hypotheses among tourist motivation, satisfaction with destination loyalty. The results suggest that elements like climate conditions, accessibility, and accommodation quality play a crucial role in shaping tourist satisfaction and destination loyalty within the context of homestay tourism in Manali. Among tourist motivations, the pursuit of relaxation significantly influenced overall satisfaction. The results indicate that improving accommodation quality, focussing on peaceful experiences, and utilising Manali’s natural beauty and climate can boost tourist satisfaction and promote return visits. These findings offer actionable guidance for homestay operators and enhance the theoretical framework of sustainable tourism in developing markets.