The Human Behaviour-Change Project: An artificial intelligence system to answer questions about changing behaviour

  • Michie S
  • Thomas J
  • Mac Aonghusa P
  • et al.
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Abstract

Changing behaviour is necessary to address many of the threats facing human populations.  However, identifying behaviour change interventions likely to be effective in particular contexts as a basis for improving them presents a major challenge. The Human Behaviour-Change Project harnesses the power of artificial intelligence and behavioural science to organise global evidence about behaviour change to predict outcomes in common and unknown behaviour change scenarios.

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Michie, S., Thomas, J., Mac Aonghusa, P., West, R., Johnston, M., Kelly, M. P., … O’Mara-Eves, A. (2020). The Human Behaviour-Change Project: An artificial intelligence system to answer questions about changing behaviour. Wellcome Open Research, 5, 122. https://doi.org/10.12688/wellcomeopenres.15900.1

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