Utilization of Communication Technology as a Promotional Media in Cultural Tourism in Bandung

Abstract

Bandung, known as "stunning Bandung" through its new branding by the Ministry of Tourism, requires effective communication technology to align with the development of tourism and attract public interest in visiting the city. This study adopts a qualitative descriptive approach aimed at providing a systematic, factual, and accurate description of the utilization of communication media as a means to promote cultural tourism in Bandung. The research findings reveal that the city of Bandung has embraced communication technology for their cultural tourism promotion. This includes the utilization of websites and various social media platforms such as Instagram, websites, and YouTube to engage with potential tourists.