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Hybrid strategy and firm performance: The moderating role of individual and technological ambidexterity

  • Mahr F
Gabler, (2010), 89-139
DOI: 10.1007/978-3-8349-8940-6_4
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Abstract

… integrate information across various functional departments and operations such as supply chain management (SCM), customer relationship management (CRM), financial and … Thus, under structural ambidexterity, ERP and workflow applications can be used to foster …

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Mahr, F. (2010). Hybrid strategy and firm performance: The moderating role of individual and technological ambidexterity. In Aligning Information Technology, Organization, and Strategy (pp. 89–139). Gabler. https://doi.org/10.1007/978-3-8349-8940-6_4

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