Presenting self-monitoring test results for consumers: The effects of graphical formats and age

Abstract

Objective: To examine the effects of graphical formats and age on consumers’ comprehension and perceptions of the use of self-monitoring test results. Methods: Participants (36 older and 36 young adults) were required to perform verbatim comprehension and value interpretation tasks with hypothetical self-monitoring test results. The test results were randomly presented by four reference range number lines: basic, color enhanced, color/text enhanced, and personalized information enhanced formats. We measured participants’ task performance and eye movement data during task completion, and their perceptions and preference of the graphical formats. Results: The 4 graphical formats yielded comparable task performance, while text/color and personalized information enhanced formats were believed to be easier and more useful in information comprehension, and led to increased confidence in correct comprehension of test results, compared with other formats (all p’s