Artificial Intelligence in Human Resource Management: A Case of Information Technology Sector of Khyber Pakhtunkhwa, Pakistan

Abstract

The integration of Artificial Intelligence (AI) into Human Resource Management (HRM) is revolutionizing traditional HR practices by enhancing efficiency, objectivity, and strategic decision-making. This paper explores the multifaceted applications of AI in HRM, focusing on recruitment, performance evaluation, employee engagement, and workforce planning. Through a comprehensive literature review and analysis of current industry practices, the study highlights how AI-driven tools such as chatbots, predictive analytics, and resume screening algorithms are transforming HR functions. While AI offers significant benefits, including time savings and improved candidate-job matching, it also raises critical concerns about data privacy, algorithmic bias, and ethical transparency. The paper concludes with recommendations for responsible AI adoption and outlines areas for future research, emphasizing the need for a balanced approach that leverages AI while preserving the human element in HRM.