Netflix: Disrupting the entertainment market with digital technologies, time and again

Abstract

This case study focuses on Netflix’s technological journey, emphasizing its role as a startup that revolutionized a sector through tech-savvy approaches. Until 2023, Netflix continues to innovate. This exploration delves into how Netflix has evolved as a platform organization, leveraging advanced technologies to enhance user experience and business models. The case discusses Netflix’s use of cloud computing and proposes elaboration on artificial intelligence and blockchain technologies. This case will be particularly useful for graduate and post-graduate students or MBA students in courses on digital technologies and business perspectives.