Journal ArticleOPEN ACCESS

The potential of Data-Driven Virtual Assistants to enhance Customer Experience in the Telecommunications Industry

  • Garcia M
Human Factors in Design (2018) 7(13) 61-72
DOI: 10.5965/2316796307132018061
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Abstract

… interactions with customers who do not settle for offline-only experiences. In summary, Big … that impact on the quality of the customer experience: (1) the time it takes to solve problems, …

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APA

Garcia, M. P. (2018). The potential of Data-Driven Virtual Assistants to enhance Customer Experience in the Telecommunications Industry. Human Factors in Design, 7(13), 61–72. https://doi.org/10.5965/2316796307132018061

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