Autodiseño, o narcisismo productivo

Abstract

The spread of social networks has narrowed the gap between the designer and his product, to a point that, today, the public image of the self is what is most designed. Hence, each person becomes his/her own model, promoting him/herself to others in a narcissistic, self-referential way to reach approval, something elusive in an era characterized not only by technological advancement, but also by an evident crisis of judgment and values.