Attitudes and Motivations Graduates in Digital Entrepreneurship

Abstract

The adoption of technology in entrepreneurship makes technical graduates easier to involve in business. The uses of technology in entrepreneurship involve the using of digital platform such as WhatsApp, Facebook and Instagram in online business. However, the number of student involve in business after graduates is low because their perception towards entrepreneurship field. The students from entrepreneurship also don’t involve in entrepreneurship even though they have knowledge and skill to become an entrepreneur. Hence, this study is to identify the perception of attitudes and motivation of students towards digital entrepreneurship, as well how these differs in gender and academics’ background. This quantitative study consisted sample of 331 final year students from various faculties in the Technical Malaysian University. Questionnaires were distributed via online. The study’s findings revealed that study found that the perception of attitude and motivation towards digital entrepreneurship among students is high. It also found that the perception of attitudes and motivation of female students higher than male. In conclusion, the perception of attitudes and motivation towards digital entrepreneurship among students is important to help student become unemployed after graduate. The study’s finding led to important implementation implication for entrepreneurship activities in digital based on the students’ demography.