Journal ArticleOPEN ACCESS

The Effect of Viral Marketing on the Purchase Decision of Tourism and Hotel Services

  • Elnady A
  • Ahmed Mohamed Saleh M
  • abouelenien R
Journal of Association of Arab Universities for Tourism and Hospitality (2021) 0(0) 0-0
DOI: 10.21608/jaauth.2021.82628.1194
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Abstract

The current study aims to identify the effect of viral marketing on the purchase decision of tourism and hotel services. Viral marketing includes marketing tools represented in viral …

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APA

Elnady, amira, Ahmed Mohamed Saleh, M., & abouelenien, R. (2021). The Effect of Viral Marketing on the Purchase Decision of Tourism and Hotel Services. Journal of Association of Arab Universities for Tourism and Hospitality, 0(0), 0–0. https://doi.org/10.21608/jaauth.2021.82628.1194

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