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The Impact of Social Media Engagement Metrics on Purchase Intention: A Study on Brand Fan Page Followers

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Rethinking Social Action. Core Values in Practice (2017) 1 665-681
DOI: 10.18662/lumproc.rsacvp2017.61
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Abstract

… 676 6. Discussions The result of this study shows the significant and strong effect of user engagement on purchase intention … For an improved and emotive engagement with the followers, marketers are advised to use real time and content marketing strategies [12][29] …

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APA

RAHMAN, Z., SUBERAMANIAN, K., & Sedighen, M. (2017). The Impact of Social Media Engagement Metrics on Purchase Intention: A Study on Brand Fan Page Followers. In Rethinking Social Action. Core Values in Practice (Vol. 1, pp. 665–681). LUMEN Publishing House. https://doi.org/10.18662/lumproc.rsacvp2017.61

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