Journal ArticleOPEN ACCESS

Innovation: From the Forbidden to a Cliché

  • Godin B
Journal of Business Anthropology (2015) 4(2) 219-227
DOI: 10.22439/jba.v4i2.4892
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Abstract

There are words and concepts―many words and concepts―that we use with no knowledge of their past. Such concepts are taken for granted and their meaning is rarely questioned. Innovation is such an anonymous concept.

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APA

Godin, B. (2015). Innovation: From the Forbidden to a Cliché. Journal of Business Anthropology, 4(2), 219–227. https://doi.org/10.22439/jba.v4i2.4892

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