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PENGARUH PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE INTERVENING DI HOTEL KARTIKA GRAHA MALANG

  • Sudjianto E
  • Japarianto E
Jurnal Manajemen Pemasaran (2017) 11(2)
DOI: 10.9744/pemasaran.11.2.54-60
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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari Perceived Service Quality, Customer Satisfaction dan Customer Loyalty dengan studi kasus Hotel Kartika Graha Malang. Penelitian ini mengunakan teknik penelitian kuantitatif kausal. Sample yang …

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APA

Sudjianto, E. Y., & Japarianto, E. (2017). PENGARUH PERCEIVED SERVICE QUALITY TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABLE INTERVENING DI HOTEL KARTIKA GRAHA MALANG. Jurnal Manajemen Pemasaran, 11(2). https://doi.org/10.9744/pemasaran.11.2.54-60

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