PARADOXICAL TENSION: BALANCING CONTEXTUAL AMBIDEXTERITY

Abstract

The concepts of high-velocity, complexity and interdependency are nowadays vividly discussed in design-led innovation management. Design organisations seek to manage innovation in a more dynamic way to ensure competitive advantage and long-term competitiveness. Contextual ambidexterity is advised to be a dynamic capability that can facilitate firms to effectively manage incremental and radical innovation alike. This paper proposes an approach that focuses on the individual and the underlying thinking which bases its foundations on ambidextrous leadership, abductive reasoning and strategic fit.