Benefits and barriers of corporate social responsibility practices – a qualitative approach

Abstract

Consumers and organisations are increasingly focusing their attention on corporate social responsibility (CSR) practices, which are an important aspect of corporate strategy. The contemporary corporate challenge is reflected in the articulation between social responsibility and sustainability through dynamic management capable of qualifying and strengthening the competitiveness of regional communities. While CSR is sometimes used as part of a differentiation strategy, this paper aims to examine how companies interpret CSR by analysing the benefits and barriers when implementing CSR practices. Empirical research was conducted through a qualitative analysis, using 23 semi-structured interviews to companies from different areas. The results indicate a significant convergence of opinions regarding the concept of CSR and its practices, as well as motivations and barriers, highlighting the importance of internal motivations. Internal and external resistance are the main obstacle, and the weak awareness of its commercial contributions and benefits is a critical obstruction to their implementation.