Assessing the factors affecting the Vietnamese intention to invest in cryptocurrency

Abstract

This empirical investigation explores the determinants that influence the intention to invest in cryptocurrency within the Vietnamese context. Specifically, this study aimed to investigate the influence of Attitude (A), Subjective Norm (SN), Perceived Usefulness (PU), Perceived Ease of Use (PEU), and Perceived Risk (PR) as independent variables on the investment intentions of Vietnamese individuals in the context of cryptocurrency during the Covid 19 pandemic. The results of the study indicate that subjective norm (SN), perceived usefulness (PU), and perceived ease of use (PEU) are statistically significant factors that exhibit a positive correlation with the dependent variable of intentions to invest in cryptocurrency (IUC). This investigation can aid scholars in comprehending the function of cryptocurrency and discerning its principal impacts on the Vietnamese cryptocurrency market.