NEW DESIGN HEURISTICS in the DIGITAL ERA

Abstract

In the digital era, products' forms do not necessarily follow their function. Design fixation may happen when a designer attempts to generate diverse concepts. New design heuristics for digital design were extracted to support designers in the early conceptual design stage. Ten design heuristics were extracted from 998 RedDot award-winning concept designs (2013-2017) through a five-step process. It was preliminarily tested by four practitioners and proved to have positively influenced their conceptual design.