Predictors of Commercialization Success in Product Innovation: A Systematic Research

Abstract

This review paper illustrates the routes within the area of innovation commercialization. The routes are extracted from the total of 245 past studies that had been published from year 2007 to year 2015 from numerous established databases. The results from systematic literature review shows that eights main predictors of commercialization has been identified. All eight factors are organizational support, knowledge management, strategic orientation, contextual factors, innovation characteristics, team composition, individual factors and collaboration.