#schoollibrarians Tweet for Professional Development: A Netnographic Case Study of #txlchat

Abstract

Social media has become an important venue for building professional learning networks. More and more school librarians employ these flexible, free tools to make connections with colleagues and build a community of practice in the virtual learning environment. In this netnographic case study, the motivations and benefits to co-founders, core group members, and participants in creating and/or participating in a grassroots regionally based Twitter chat group are examined.