Why do sustainable ventures fail to attract management talent?

Abstract

Entrepreneurship is widely recognized to play a crucial role in transitioning societies towards sustainability, yet sustainable ventures often have difficulty in attracting talentedmanagement employees that are necessary to scale their sustainable opportunities. This study examined 19 qualitative interviews with three interviewgroups (human resourcemanagers of sustainable ventures, recently hired employees at sustainable ventures, andmanagement professionals looking for employment opportunities) to explain the impediments of attractingmanagement talent andwhat competitive advantages sustainable ventures may have in the labourmarket. We discuss howthese findings have theoretical and practical implications for scholars and sustainable entrepreneurs by drawing out a number of ways that sustainable ventures may attract management professionals.