Sustainable Business Model of Modern Enterprises in Conditions of Uncertainty and Turbulence

Abstract

The purpose of the article is to analyze the impact of the openness of a company to stakeholders on the effectiveness of the business model of the enterprise. The hypothesis. We believe that conducting a socially responsible business, i.e., disclosing non-financial information about the activities of enterprises, leads to the improvement of their financial indicators and is therefore evidence of a more effective implementation of their business models. Methods of the study. The following methods were used in the study: analysis and synthesis, comparative, induction and deduction, scientific abstraction, decomposition and logical generalizations in the analysis of scientific literature; computational–analytical, diagnostic, tabular and economic–statistical methods to assess the effectiveness of the implementation of business models of enterprises; diagnostic, statistical, index, method of expert assessments and rating to assess the corporate sustainability and transparency of enterprises; the use of the method of integrated indicators allowed the grouping of enterprises by classes of efficiency of business models, corporate sustainability and transparency. According to results of the study, it was determined that an effective business model is formed on the basis of maximum transparency and corporate sustainability in conditions of unpredictability and instability of the external environment.