Needs analysis of national parks for applying big data solutions in tourism management

Abstract

Big data presents many opportunities to assist tourism management. The technological implementation is determined by user perception of the features of technology in matching the practical needs of their organizations. Needs analysis is the initial step in the technology adoption process, which affects the following development of IT management strategies. The needs of applying big data to assist tourism management in the context of national park are still not fully recognized. The contribution of this paper is to identify the known and unknown needs of National Parks for applying big data in tourism management. The finding provides a basis for identifying future big data solutions. (C) 2017 The Authors. Published by IASE.