Needed: A Better Story

Abstract

The paper argues that if humanity is to survive looming system collapse we need a new narrative of what it means to be human, how to organize our economy and how to create a world that works for everyone. The report outlines the challenges created by our current neo-liberal economic narrative. It provides corporate and leadership solutions that can craft a new story of an economy that works for 100% of humanity. It describes the regenerative economy that is emerging through a common commitment to entrepreneur a finer future. Behaving in ways that are more responsible towards people, planet and profit, a concept known as the integrated bottom line, enhances every aspect of core business values. Ensuring well-being and dignity for all of humanity is core to creating an economy in service to life.