John Fiske's Semiotic Analysis in Susi Susanti's Film -- Love All

Abstract

This study identifies the nationalist attitude of Susi Susanti, who has a Chinese ethnicity, represented in the film Love All. The authors used a descriptive qualitative research design and gathered data through (i) observations made by watching and observing the film to understand the contents of the film; (ii) documentation by picking and highlighting pictures of scenes from the series that show representation and nationalism; and (iii) literature study of published theses or journal articles, websites, Internet, and books related to the subject of the current research. Data were processed using John Fiske’s semiotic analysis. The results indicated that the depiction of nationalism in the film Susi Susanti – Love All – represents the nationalism of an athlete. Keywords: semiotic of film, John Fiske, nationalism