PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN

Abstract

The purpose of this study is to determine the effect of service quality and price on customer satisfaction. This study uses an associative method with a quantitative approach. The research sample is the regular customers of the company PT. Indosteger Jaya used accidental sampling technique and obtained 80 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality has a positive and significant effect on customer satisfaction and price has a positive and significant effect on customer satisfaction (Y). Other results, that together service quality and price have a positive and significant effect on customer satisfaction. Keywords: Service Quality, Price, Consumer Satisfaction