Factors of Dynamic Shifts in Product and Process Architectures in Large Refrigerated Trucks

Abstract

In achieving sustainable growth, achieving originality, differentiation, and competitive advantage for its products is necessary for a company. Therefore, dynamic shifts in product and process architectures within the company are required in response to changes in the external environment. This study attempts a three-step analysis method to quantitatively measure the integrality of product and process architectures and evaluate the source of competitive advantage. Consequently, it was found that the factors of dynamic shifts in product and process architectures were technological changes and organizational capability changes, and the status of architecture changes could be evaluated.