MODEL OF ENTREPRENEURSHIP SPIRIT IN MILLENNIAL GENERATION

Abstract

This study aims to know and analyze the influence of environment, lifestyle and the role of social media to the spirit of entrepreneurship in the Millenial Generation. This type of research based on eskplanasi level is in the form of associative research that aims to determine how the relationship between variables with Purposive Sampling technique is the respondent chosen intentionally with certain characteristics that are believed and representative of the population. The unit of analysis in this study is Millenial Generation aged between 17 years to 38 years. This research was conducted in Jakarta, Bogor, Tangerag and Bekasi areas. The study was conducted in January 2018 - May 2018. The population in this study is Millenial Generation also known as Generation Y is demographic group after Generation X (Gen-X), Sampling 100 consideration is sufficient to be distributed to Jabodetabek area. In this study, the independent variables are environment variable (X1), lifestyle (X2), and social media role (X3) while the dependent variable is the entrepreneurship spirit (Y) with 65 indicators as primary data source. The result of this research is partial regression coefficient for environment variable of result of prob. t arithmetic of environment free variable equal to 0,036 smaller than 0,05 so that free environment variable have significant influence but result t-hitung (-2,126). Result of negative or unidirectional value of environment variable to bound variable Entrepreneurship Spirit mean Environment influences negatively to Entrepreneurship Spirit. While the influence of free variable of Lifestyle to the dependent variable of Entrepreneurship Spirit, the probability t value (0.000) is smaller than 0.05 t-count 4,898 so it can be said that the free variable Lifestyle has significant influence, so also the influence of free variable of Social Media to dependent variable Entrepreneurship spirit, the value of prob t arithmetic (0.002) is smaller than 0.05 t-count 3.253 so it can be said that the free variable Social Media significantly influence the bound variables Entrepreneurship Spirit. In the F test test the prob value. F count (sig) in the value table is 0,000 smaller than the 0.05 significance level so it can be concluded that the distributed linear regression model is feasible to be used to explain the influence of Environment, Lifestyle and Social Media on Entrepreneurship spirit with F test result 24,993 > 3,61. Linear Regression Y = 28,710+(-0.203)X1+(0,454)X2+(0,364)X3+e., the equation informs the most influential variable to Entrepreneurship Spirit is the Social Media Role variable with standardized coeftsients 0,454 larger than the variable of Environment and Lifestyle. The result of coefficient test of determination shown by R square is 43,9% while the rest 56,1% is influenced by other factors not discussed in this research.