The Role of Artificial Intelligence in Supply Chain Agility: A Perspective of Humanitarian Supply Chain

Abstract

The present study aims to establish a link between digital and humanitarian supply chain management. This study has focused on using artificial intelligence-big data analytical capabilities and information alignment to develop and maintain supply chain collaboration to achieve supply chain agility in a dynamic environment like a disaster. The targeted population is humanitarian organizations in Pakistan. Simple random sampling method, data was collected from 242 respondents using an online questionnaire. The Partial Least Square – Structural Equation Modelling technique has been used for analysis. Resource Based Theory and Contingency Theory in this study have provided foundations to develop and test the relationships among information alignment, supply chain agility, artificial intelligence – big data analytical capabilities, and supply chain collaboration in disaster management. Findings showed the use of artificial intelligence – big data analytical capabilities are beneficial for information alignment and supply chain agility.