The aesthetic concept of marketing as a factor for the development of modern consumer culture

Abstract

The development of consumer culture is one of the fundamental ways of interacting with society and managing its consciousness. This fact determines the penetration of marketing in all spheres of life, and the constant search for new ways to stimulate consumption actualizes the development of its aesthetic concept. In modern conditions, this phenomenon becomes especially urgent, since it is the main instrument of an effective market strategy, and one of the factors that contribute to the formation of consumer culture, and hence the culture of society as a whole.