Adoption of identity theft protection services in social media: A PMT investigation

Abstract

In the last few years, social media has become a part of our lives. It is not a website anymore. It offers us blogging, watching videos, and connecting with more people. In our social media profiles, we create our virtual identity. We share every piece of information connected to our lives. Social media has become a very important part of our lives. Social media changes itself tremendously; it also makes it possible for criminals to take their work to another level. Many crimes happen on social media. One of them is identity theft. As we create our own identities on social media. There is a high risk of identity theft. For this reason, many identity theft protection services have been created. With identity theft protection, we are able to protect our identities on social media. Those identity theft production services are my best product because they help us identify identity threats and get rid of them. They give us protection from identity theft in exchange for some monthly fees. But those services are not common in our nation. We don't know if those services will work in our country or not. With this thesis, we will be able to find out the adoption intention of social media identity theft protection services in our country through PMT investigations.